Alli Steen
Illustrator, interactive and motion designer

Bundle

BUNDLE

 

Ask

Create an app that focuses on the future of food sustainability.

Insight

We wanted to create an app that was an alternative to boxed and powdered meal kit plans with an emphasis on sustainability, locally sourced food and transparency. Through our research process we discovered that creating just another meal delivery service wasn't going to work. Instead, we focused on the source of the ingredients and worked from there.

Solution

Out of this focus we came up with Bundle, a farm-share finder app that allows users to see what different local farms have to offer and choose when they would like to pick up their orders. By taking the focus off of delivery and many different packaged ingredients, we decided that encouraging users to shop at their local farms that provide recipe options with what they offer seasonally would best accomplish our goal of promoting food sustainability. 

ROLE

Research, sketches, wireframes.