Alli Steen
Illustrator, interactive and motion designer

NIKEGO

NikeGO

 

 

ASK

Create an app for Nike that inspires, energizes and encourages more people to get outside and pursue self improvement.

INSIGHT

With the declining popularity of PokemonGO, we saw an opportunity to join our brands in a mutually beneficial way. Nike would gain access to the large user base of PokemonGO, and they would get a boost in popularity with a new partnership.

SOLUTION

Partner with PokemonGO to create a unique fitness experience, users can choose from different workout challenges and games to compete with friends and earn exclusive rewards. 

ROLE

Research, ideation, concepting and illustration.