Alli Steen
Illustrator, interactive and motion designer

virtualv

VIRTUAL VACATION

 

Ask
Create a B2B2C app utilizing augmented reality.

Insight
We focused on a small, wealthy clientele with disposable income to spare and an interest in travel. 

Solution
Our solution was an augmented reality app for the luxury travel experience: Connecting Modern Luxury magazine with the Four Seasons hotel. A small selection of users would receive Google Cardboards along with a special edition of Modern Luxury magazine featuring international travel destinations with a focus on the different hotels featured in Virtual Vacation. After viewing the destination of their choice through their Google Cardboard, the reader would then be offered a travel itinerary and flight booking options.

Role
Sketches, wireframes and visual development.